FARLEX, INC. ADDS “DICTIONARY WORD OF THE DAY BY E-MAIL” FEATURE
Huntingdon Valley, PA, January 25, 2005 – Farlex, Inc. announced a new update to their flagship website, www.TheFreeDictionary.com. TheFreeDictionary.com users can now have the “Dictionary Word of the Day” delivered directly to their E-mail. The newsletter is free for all TheFreeDictionary.com users. Sign up instructions can be found at http://www.thefreedictionary.com/Word-of-the-Day.htm. Additionally, the “Dictionary Word of the Day” service is available for Webmasters to use on their websites. The instructions for webmasters can be found at http://www.thefreedictionary.com/lookup.htm#Word-of-the-Day.
Farlex, Inc. has selected Constant Contact® (http://www.constantcontact.com), to handle daily E-mail delivery of the “Dictionary Word of the Day” newsletter. Constant Contact was recently recognized as the most popular E-mail marketing tool in a Web Marketing Today® survey.
A recent subscriber to the “Dictionary Word of the Day,” said that she “…loved the confirmed opt-in [i.e. double opt-in] signup method that TheFreeDictionary selected to use.”
She added, “I just signed up for E-mails for the “Word of the Day.” It was so nice to receive assurance that my name will not be sold to other sites and I will not be bombarded with unwanted E-mail.”
When asked about the benefits of using the confirmed opt-in E-mail method for TheFreeDictionary.com, Nick Simonov, president of Farlex, stated: “The real benefit to our users will be that they are protected from SPAM while having access to the definitions from the most respected dictionaries in the world.”
He added, “We were looking for a service that would make it easy for our users to subscribe and unsubscribe to “Word of the Day.” With Constant Contact, our users can unsubscribe for the newsletter with just one click. We hope that this will start a trend for companies who have chosen not to utilize a double opt-in method and help Internet users reclaim the control of their e-mail!”
For additional information, contact:
Francesca Lorenz, Farlex, Inc.
Farlex, Inc. (www.farlex.com), is an independent, privately held company based in Huntingdon Valley, PA, offering online reference products. Founded in 2004, Farlex, Inc., provides innovative, easy-to-use reference and learning tools. Farlex’s flagship websites, www.TheFreeDictionary.com and www.TheFreeLibrary.com, contain about one million pages of information from the world’s most respected online dictionaries and encyclopedias.
Launched in the spring of 2003, www.TheFreeDictionary.com has quickly grown to become the largest reference portal on the Internet. TheFreeDictionary.com initially started as a free online dictionary website. Today in addition to having an online dictionary, TheFreeDictionary.com also contains English, medical, legal, and computer dictionaries, a thesaurus, an encyclopedia, a literature reference library, and a search engine, all in one place. TheFreeDictionary.com has been accessed by more than one hundred million visitors in 2004.
With over 25,000 customers, and rated the most popular email marketing tool in a Web Marketing Today® survey, Constant Contact® is the leading permission Do-It-Yourself Email Marketing® service for small and medium businesses (SMBs) and associations. Constant Contact is a Web-based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required. Designed and priced for SMBs, Constant Contact is affordable, easy-to-use and includes a free 60-day trial at: www.constantcontact.com. Constant Contact is a founding member of the Email Service Provider Coalition (ESPC), a group formed to fight spam while protecting the delivery of legitimate email. Constant Contact is funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures. For more information, please call 781-472-8100.
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