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February 07, 2008 07:30 AM Eastern Time

Mochila Announces Support for Open Standards RSS Atom API Allowing Members To Directly Connect Their Content Management and Web Publishing Systems

TheFreeDictionary.com and TheFreeLibrary.com Are First to Integrate With Mochila to Leverage Its Entire Content Inventory

NEW YORK--Mochila, the first global online media marketplace for text, photo, and video content, today introduced an open standards RSS Atom API that allows publishers to automatically connect their content management and web publishing systems to access Mochila's high-quality rights-managed content. Mochila members can customize real-time feeds through this open standards XML-based API using keyword, category, byline, source and many other parameters. Farlex, Inc., owner of TheFreeLibrary.com and TheFreeDictionary.com, is the first publisher to integrate with Mochila and use the Mochila API to enhance the content experience for its users.

"Traditionally, publishers have acquired our high-quality content through various widget applications including article, photo and video players, but our new API is a significant innovation because it represents a new way for publishers to provide value to their users," said Keith McAllister, CEO of Mochila, Inc. "Our partnership with Farlex provides its Web properties with increased revenue opportunities and a great library of relevant content for their users."

This new API marks a new and powerful way for Web publishers to fully integrate with the Mochila platform by providing a fully customizable application that is able to communicate with a publisher's existing content management and web publishing technology. By connecting with Mochila's API interface, Farlex, a leader in online resource products, will provide its millions of unique monthly visitors with enhanced search functionality that includes relevant information from the Mochila content database. With over 300 trusted content providers, including the world's largest wire services, photo agencies, television, newspaper and magazine publishers, Mochila offers TheFreeDictionary.com and TheFreeLibrary.com with rich content across a broad range of topics such as entertainment, sports, health and business news.

"By partnering with Mochila, we are able to instantaneously increase the value of the content database available to the users across our network of sites," said Steve Boymel, Vice President of Business Development, of Farlex, Inc. "As a result, our users will benefit from an enhanced user experience, spend more time on our site and help drive business growth."

About Farlex, Inc.

Farlex, Inc. (www.farlex.com) is an independent, privately held provider of online reference products based in Huntingdon Valley, PA. Founded in 2004, Farlex, Inc. provides innovative, easy-to-use reference and learning tools. Farlex's flagship websites, TheFreeDictionary.com and TheFreeLibrary.com, contain over five million pages of books, periodicals, and reference information from the world's most respected sources. A prime online vehicle for active information seekers, TheFreeDictionary.com and TheFreeLibrary.com have been accessed by more than 750 million visitors since 2003.

About Mochila

Mochila's unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly-engaged target audiences. Mochila's marketplace contains the world's richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world's best-known publishers and content creators. Mochila is privately held and based in New York, NY. For more information, visit www.mochila.com.

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